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Consolidar la identidad de la zona mediante la promoción de la Cultura del Mar

Gac Gulf of Castellammare e Carini


3.B2 - Brand

The territory of the GAC  the Gulfs of Castellammare and Carini is characterised by a qualified offer of tourist attractions, cultural and environmental heritage and tourist attractors able by themselves and, more importantly, together, constitute an autonomous capacity of tourist destination. The PSL of GAC however, intends to implement  among their actions  the creation of a brand that offers new possibilities for positioning of territorial economic operators .

From the development of fisheries, the brand will also offer synergy with all the diversification activities of fishery. In particular, the brand aims to offer the opportunity for tourists who arrive in the area to take advantage of an offer , selected and guaranteed in all areas of interest: hotels, restaurants, fishing, stores of local fish...

The brand, called "Il Buono dei 2 Golfi" is characterized by an indication of the geographical area, representing a useful tool to distinguish and differentiate, on the market, a basket of products and services of multi-sector companies and acting as a quality assurance as well as a character of excellence of the company that employs it, and becoming the promotion and the promoter at the same time, in view of the construction of a regional system of local quality.



The name intends take full advantage of the idea of goodness of taste that corresponds to as many values: the accuracy of productions, the refinement of the preparations, the passion for work and unity / identity between the Good – that now promotes itself – and the Fair that favored over time the attention of the tourist area. The trademark thus refers to an image that is full of charm and capable of transferring the values actually preserved in the area.

In places such as the municipalities of the GAC, all imbued with historical roots related to maritime activities, where there are many stories and legends that are interwoven between traditional fishing crafts, religious customs and myths, appears at least to be hoped that the proposal of a Brand of the area, currently placed on a trial between the activities of the GAC, will be shared by an encreasing number of subjects in order to become an important asset for the development of the territory.

To allow a smooth start of the Brand, Nueva Group Ltd,  operator of the service has also provided a series of format-event that contribute to spreading the culture of acceptance among local operators also – and especially – in order to attract tourist flows over the summer.

For the spread of the initiative were made periodic focus groups and territorial coordination managed by the GAC.

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