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Consolidar la identidad de la zona mediante la promoción de la Cultura del Mar

Gac Gulf of Castellammare e Carini

 

3.B3 - Promotion Plan

To implement the plan of Promotion funded by the GAC Gulfs of Castellammare and Carini in their PSL was Project&Planning.

The first event was dedicated to the presentation to the public and to the press of the actions that the GAC has implemented through projects financed by the PSL. The event was held  Monday, June 29 at the prestigious Castle of Carini. The event was attended by the Mayor of Carini, Antonio Monteleone; the leader of the Sicilian region, Giovanna Segreto; the Chair of the GAC gulfs of Castellammare and Carini, Pietro Puccio; the technical coordinator of the GAC gulfs of Castellammare and Carini, Andrea Farhat; the Project Manager for the implementation of the Marketing Plan of the GAC Gulfs of Castellammare and Carini, Paolo Giarletta. 

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To better promote the territory and its excellences, Project & Planning has included in Promotional Plan various events:

-the Conference on Legality entitled "Navighiamo in un Mare Pulito" (We sail in a clean Sea) held Thursday, July 16th at the Restaurant "Charmant" in Isola delle Femmine (Island of Women) and aimed at spreading and sharing the culture and experiences of  legality related to the sea, inside and outside the territories of the GAC. Speakers of the meeting were the Mayor of Isola delle Femmine, Stefano Bologna; the Chair of the GAC Gulfs of Castellammare and Carini, Pietro Puccio; the President of the Foundation Angelo Vassallo Mayor Pescatore; the ISPRA Research Director, Franco Andaloro, and the President of the Consorzio Mediterraneo, Paolo Pelusi.

- two appointments aimed to promote the territory and which will be implemented by the end of the project. The goal is to achieve the creation of two events to be implemented in the municipalities of the GAC, which offer a snapshot of resources: the charm of the marine and coastal environment to attract target interested in ecotourism; a great maritime tradition for local travelers looking for places with a strong identity; the richness of territorial cuisine to promote wine tourism; sports activities related to the sea to increase the interest of the organizers of sporting events to invest in these places but also to individuals and groups looking for sites of outstanding beauty that grapple with athletic activities.

To support all the actions implemented by the GAC, the project involved the creation of a number of gadgets with the logo of the GAC and the most beautiful portrait of attractions:

˅ 1000 Shopper, practical, durable and ecosustainable shopping bag, that can be carried around for multiple needs of purchase;

˅1000 model golf Caps, to offer to the tourists who are fond of sports, but also to those who prefer a protected sunbathing on the beach;

˅1600 postcards with locations of each country of the GAC;

˅1000 magnets, which collection is becoming more widespread, with the logo of the GAC and identifying sites of the GAC;

˅1000 metal Keyrings, which nicely refer to the world of the fishery;

˅1000 Pocket ashtrays, useful and sustainable tools for smokers;

˅100 durable plastic Bottle carriers.

In addition, Project & Planning  also worked on the creation of the website www.gacdeigolfi.com  in which merge the institutional information and that of more communicative and educational character, and the creation of a photo book that tells "The fishing villages of the Gulf of Castellammare and Carini".

Project Planning will also curate the press conference closing of the actions implemented by the GAC as part of measures provided by the PSL.

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